If you're heading to a local trade show to raise awareness about your business, you are probably looking to get as much attention for your company as possible. One thing that you might be concerned about, however, is competing with other business owners and representatives who have a bigger budget than you do. You might be worried about making your trade show booth stand out when other companies are able to use high-tech gadgets and other costly options to bring people to their booths, but there are plenty of things that you can do to grab attention without spending a lot of money. Try these four tips, and you can gain the attention that you're looking for without having to spend a fortune on your trade show booth.
1. Give Away Free Food
People love free food. If people catch wind to the fact that you're giving away free cookies or free coffee at your trade show booth, then they're sure to migrate your way. These items don't have to be expensive; you can get small snacks or drinks very cheaply if you buy them in bulk at a warehouse club.
2. Use Bright Colors
Don't use the same bland colors -- like navy blue or burgundy -- as every other business at the trade show. Wake everyone up a little bit and bring a little bit of cheer to the trade show by using red, yellow and other bright, bold colors. Not only will they command attention among a sea of neutrals, but they'll also give your company a bold, modern and confident appearance.
3. Use Height to Your Advantage
People always look at the highest thing in the room, so use height to your advantage. Use signage that is larger than life, and stack items that you're displaying on pedestals on your trade show booth tables so that they will catch attention.
4. Hire a Consultant
You might think that hiring a consultant from a site like http://www.arcandco.ca will be costly, but that doesn't have to be the case. The good thing about hiring someone who specializes in setting up trade show booths is that you can tell the person your budget, and he or she can help you set up the most effective booth possible without going over the amount that you can afford to spend. This is a good way to get as much bang for your buck as possible.
As you can see, there are a few ways that you can grab attention for your company while staying within your budget. Try these tips, and everyone is sure to be at your booth at the upcoming trade show.Share